Security aspects of online shopping

With the advent of super smart devices, one is spending considerable time online. Internet is like electricity now. Talks of setting up smart cities have become the new political agenda. No wonder online shopping is picking up so fast.

Advantage and Disadvantage of Online Shopping

Online shopping from the comforts of the home makes it a very popular option.  Online shopping saves time, is cost effective with easy search options, saves energy, prize comparison is easy, wide range of products and variety is available and product reviews are easily available. In spite of these advantages, online shopping has not been able to completely replace traditional shopping methods. Some disadvantages are that shipping cost is extra, touch and feel aspect is missing, wait time is extra and most importantly, there are many payment insecurities.

Security in Online Shopping

Ecommerce is very new to the world. It was born in 1995. Thus, the world is still dealing with its tantrums. With cyber-crime on the rise, people try to be cautious about all their online financial dealings. Doubts regarding the security aspects of online shopping cloud the minds of the users. Especially, the older generation is very suspicious about online shopping options and consider the old methods more comfortable. Incidences like unauthorized use of credit cards, phishing of personal details of customers using certain sites, illegal fund transfer etc. have become common place. From this arises distrust for online shopping. 

Online security refers to protection of data that is transferred through the internet. It may be in the form of registrations for sites or attempts made for money transfer etc. Online security is becoming a priority among government and business organizations. Good security ensures protection of all sensitive data. A bad or insufficient one threatens the privacy of the organization or individual. 

Providing Online Security

It is the responsibility of the online business owners to provide a safe and secure payment option to its users. This not only ensures safety of data but also promotes customer loyalty. Following are some ways of making the customer feel safe and happy:

·         Websites with security encryption are helpful in keeping information safe from phishing and unauthorized use of database.  

·         Protection with the help of firewalls.

·         Privacy statement and sales policies should be designed not only to protect business owners’ interests but also imbibe trust among the consumers.

·         Education of the customer to use their information safely will help reduce criminal incidences in turn bringing more customers to the internet for their shopping needs.

Many tools like SSL (Secure Sockets Layer – encryption software), TLS (Transfer Layer Security), secure shopping carts software etc. are available to help make shopping portals secure. 

A completely safe shopping experience would happen when the customer is more worried about the delivery and quality issues of the product than worrying about where his money is going.  Buy Online shoes, loafers for men and ladies footwear like wedge, sandals, pumps and etc. at best price.